OnSIP: Content Marketing Manager
From the time I joined OnSIP’s inbound-focused marketing team, I’ve written over 100 original blogs and revised even more. My writing has so far brought 100,00+ views and driven over $5,000 in revenue for the B2B software company. I started my OnSIP tenure shoring up the existing blog through gap analysis and extensive optimization as we redesigned the layout into a pillar structure.
Additionally, I manage the social media schedule, am the go-to resource for design needs across the sales and marketing teams, and assist with ad copy and A/B testing.
The in-house UX/Graphic Designer and I recognized the need for a stronger brand presence and found ways to collaborate on top of our regular workloads.
When I found our CMS lacking in the asset management category, I took on organizing 15+ years of files and set up a Digital Asset Manager complete with nav guide so no one has to ask for any file again.
